Shame on H&M
I read a shocking article in the New York Times yesterday, about how H&M have admitted to slashing clothes to stop people scavanging discarded clothing from it’s stores.
The article goes on to say that “[Ms. Magnus]…volunteered to help H & M connect with a charity or agency in New York that could put the unsold items to better use than simply tossing them in the trash. So far, she said, she has gotten no response”
I find it appalling that in this day and age of over production, and unequal wealth distribution, some large organisations such as H&M have such disregard for ’social responsibility. It isn’t impractical to donate unwanted / unsold items to charity – other organisations manage it after all, organisations such as Pret a Manger who donate unsold sandwiches to homeless shelters in the UK.
The fact that this has come to light has meant that H&M has certainly lost a customer in me.
Filed under: Thoughts, poverty | Leave a Comment
Tags: h&M, shame, social responsibility, clothing, homeless, pret a manger, organisations
A few photos of a little nature…
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Tags: basket, fern, flower, fruit, green, heart, image, leaf, my life in photos, photography, sepia, shiney, still life
The Wave…
Yesterday, 50,000 people (of which I was one!) joined The Wave climate change march, to put pressure on government to take urgent action on climate change. The march started in Grosvenor Square and ended up in Parliament Square, where the marchers circled parliament.
Here’s some footage of the march (I don’t think this is going to launch my career as a film maker), and a couple of photos along the route.
Filed under: Climate Change | Leave a Comment
Tags: Climate Change, London, march, parliament, Photos, protest, thewave, video
Into 2010: Combatting Poverty
Yesterday I spent the day at “Into 2010: The European Year Against Poverty” which was organised by the European Anti Poverty Network London branch. The EU have declared 2010 the European Year for Combating Poverty and Social Exclusion and this event was to allow London anti-poverty charities and organisations to meet to share successes and decide what they could do throughout next year.
Speaking at the event were Stephen Timms MP, Financial Secretary for the Treasury, and Jean Lambert MEP, Green Party Member of the European Parliament for London. But highlights of the event for me, included:
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The thoughtful introduction to the event by Kevin Jenkins, Councillor for Newham and Co-founder of Community Links, an organisation that sees the consequences of poverty on a day to day basis. Kevin talked about poverty does not respect any class or culture – it can affect anyone at anytime. He also talked about the ‘poverty of aspirations’, where people are willing to accept their ‘lot’ in life. Yet, everyone has the ability and the skills within themselves to overcome this – they just need the confidence to do so.
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Launch of the ECP film for the 4 in 10 campaign – raising awareness of long lasting impact of young Londoner’s growing up in poverty. (The film featured children and staff from Community Links’ Arc in the Park open access childcare project)
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The ‘Buzz’ session, facilitated by the Kaizen Partnership, which saw participants sharing ideas around four key topics: Old Age Poverty, Child Poverty, Working Age Poverty, and Severe Multiple Deprivation
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The presentation of the City Parochial Foundation research – London’s Poverty Profile. This is an independent report which has brought together a wide range of indicators related to poverty, inequality and social exclusion in London. Some of the key finding included;
London is the most unequal region in England and income is more concentrated at the top than elsewhere. It has the highest proportion of households in the top tenth of incomes nationally, and the highest proportion in the bottom tenth
The proportion of households in London living in temporary accommodation is tem times higher than the national average
The proportion of men who die before the age of 65 is much higher in inner London than in any other region of England
London has the highest rate of income poverty of any other region in England (after housing costs). Inner London in particular has the highest rates for all age groups (children, working-age adults and pensioners)
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Voices from the Ground Up – Presentations from local organisations who promote social inclusion, which included the Migrants Resource Centre and their newspaper giving a voice to migrants in the capital The New Londoner, Community Links on ‘Myth Busting’, End Child Poverty London and the Leonard Cheshire Disability who are working to tackle exclusion and enable access for disabled people.
The event finished with two calls to action – firstly, for everyone at the event to continue to develop ideas and take action to help eradicate poverty. Secondly, to tell others about the work that is happening and that will happen in 2010 – help us spread the word!
Click here to see photos from the event >>>
Click here to see the videos from the event >>>
Click here to find out more about how you can get involved in combatting poverty in 2010 >>>
Filed under: Events | 1 Comment
Tags: 2010, city parochial foundation, end child poverty, european year, event, London, london poverty profile, migrant resource centre, poverty, review, statistics, the new londoner, uk
Photos from The Eden Project
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Tags: Dionysus, eden project, flower, leaves, my life in photos, nectarine, pattern, Photos, purple
Tweet Reach
My favourite Twitter tool of the day: TweetReach – a nifty little programme that lets you measure how far your tweets have travelled.
Simply enter your chosen hashtag and TweetReach will produce some interesting stats of how many people saw your tweet, how many people retweeted it and how many people replied. Neat.
Filed under: Social Media, Tools | Leave a Comment
Tags: twitter tools, tweetreach, hashtag, stats
Email Marketing on a Budget
Today I stumbled upon an email marketing platform called MailChimp, which allows users to send up to 3,000 emails per month to up to 500 contacts for free. Forever. This is just perfect for a smaller organisation with a limited communications budget.
So why would you bother using an email marketing campaign manager rather than just sending a bog standard email from outlook, hotmail, yahoo etc?
Here’s why:
It’s pretty
You can create attractive HTML emails (with pictures and links) alongside plain text alternative versions. Creating an attractive email campaign is usually done in a WYSIWYG editor, so it means that you don’t have to know lots of fiddly html code either.
It’s personal
You can personalise your email campaign – for example, addressing it as ”Dear Laura” rather than “Dear Colleague” (effectively a mail merge online). With an email you can opt-in and opt-out functions, and functions whereby your reader can forward to a friend or update their details.
Measurable Results
Sending an email campaign means that you can monitor who opens your emails and which links they click. It also helps you to manage your contacts by reporting on the number of “soft bounces” (i.e. out of office replies) or “hard bounces” (i.e. email address no longer in use) that you receive. You can also compare reports and effectiveness of archived campaigns.
Time Effective
Email communication is quick to set up and is instant in its delivery (no postal strikes!) – plus you can usually time your campaign to send at a specific time / day. Email is global and it’s 24 hour.
Cost Effective
Sending an e-marketing campaign is also very cost effective. As with the example of MailChimp – there are free offers out there (although sending options can be limited), but there are also many other platforms that offer a variety of different pricing options.
Of course there other things to take into consideration as well. Such as;
The high “noise to action” ratio of email communications (people receive a lot of email during the course of a day – much of which gets forgotten about / ignored)
Data protection – make sure you aren’t spamming people! (read the Email Marketing Council’s best practice guidelines here)
You won’t be able to communicate with people who have no access to the internet
As mentioned previously, the MailChimp system caught my eye as it seemed quite a generous free offering. However, there are many organisations that can help with email marketing, as you can see from this extensive list from the Direct Marketing Association
Filed under: Marketing, Social Media | Leave a Comment
Tags: benefits, charity, communication, data protection, direct marketing association, email, free, good practice, low budget, mailchimp, manager, Marketing
This week I stumbled across a London meetup group called The Sock Mob – an urban exploration meet-up group to help the homeless on the streets of London.
Organiser Lidija Mavra writes;
We are a group of friends engaging with the homeless in London by cutting through the misconceptions, prejudice and fear that often accompany stereotypes of rough sleepers and other vulnerable groups in the city. We walk, sit and talk with them in a moment of mutual learning and trust, driven by the ethos of unconditional human contact and friendship.
And a simple pair of socks is all it takes to break the ice.
We meet usually once a week at a pre-arranged Central London location and follow a variety of routes for about an hour or so, bringing along any food, drinks and basic material goods we can to share with homeless people we meet. The main aim is to listen, talk and forge meaningful links with them in a completely non-judgemental and agenda-free way. The evening ends with a merry social and sharing of experiences.
We are not a charity, or formal group of any kind; simply friends with a desire to put humane principles into everyday, effective action. Anyone with good walking legs, an open mind and the willingness to be challenged and step out of their comfort zone can join The Sock Mob!
A simple idea that can make a huge difference to someone else’s life. And best of all anyone can get involved!
Filed under: Volunteering, community | Leave a Comment
Tags: homelessness, humanity, lidija mavra, London, rough sleeping, sock mob, socks, socks in the city, Volunteering
Charitee
I’m a big fan of Guerilla Gardening, so I was chuffed to discover that there is also such a thing as Guerilla T-shirt Design too.
Charitee is a collective of anonymous activists designers, who create one-off designer t-shirts and donate them to charity shops.
Not only does this that if one of the t-shirts is bought then 100% of the money has gone to the charity you bought it from, but each t-shirt is a unique piece of art.
Charitee is encouraging other designers to join the movement and design exciting t-shirts for their favourite charity shop. For more information and to follow the collective’s activity online at www.charitee.org.uk or follow activity online on Twitter
Filed under: Design, community | Leave a Comment
Tags: art, charitee, charity, charity shop, Design, donations, guerilla, t-shirt Design























